A Place for Software Developers to Learn about Software Licensing 

Nalpeiron, the worlds leading Hosted Software Licensing and Software Copy Protection platform, today introduced www.softwarelicensing.tv: a website dedicated to covering “both sides” of the software license management industry.

The website covers news, views and reports about the consequences of software piracy along with the industry of developing and using software copy protection and licensing technology.

“The developers and users of software license management are totally underserved by current reporting and related website resources – this new website is step forward in bringing useful, detailed and unbiased information on the topic of Software License Management to the market,” said Jon Gillespie-Brown, founder and CEO of Nalpeiron, and publisher of www.softwarelicensing.tv.

“The tone of this new site will be objective – we are encouraging the participation of various thought-leaders in our category to collectively provide a balanced and useful commentary that our visitors will appreciate.”

Software developers and publishers looking for the views, news, challenges and results of using software licensing technology will be able to get much more useful and detailed information than ever before.

The site includes videos, podcasts and articles that cover the core questions that application developers ask every day, but find little useful content on the Internet to help them make tough decisions about how to protect their software.

The website will include a section entitled ISV Viewpoints, which will include podcasts and videos with CxO-level executives within software developers and their experiences choosing, using and living with licensing technologies. Softwarelicensing.tv will also include featured articles from other industry players with the latest on what they are doing to control their IP and combat piracy.

Another section called Vendor Updates keeps readers up to date with the latest technology in the market. Finally, a detailed knowledgebase of articles and FAQs about the industry will be presented, along with the latest software licensing and piracy news from around the world. Being able to listen to and review what their peers are doing and how that has affected their businesses will be invaluable in educating and informing CTOs and CEOs of software businesses worldwide.

The press tend to present a limited viewpoint when it comes to reporting about DRM and related technologies, mostly reporting the complaints of users about the restrictions, rather than discussing the important needs of the software community that is weathering the financial problems on top of rampant piracy.

“It’s time for more detailed reporting and discussion on our niche so the industry can make better and more informed decisions about software licensing. This website is an inventive step toward that goal,” said Mr. Gillespie-Brown. “We are happy to contribute to a useful dialogue about our industry, and we hope this inspires a spirit of openness and collaboration that will ultimately benefit the entire industry.”

Expects 2009 Revenue to Triple that of 2008

September 1, 2009 – Palo Alto, CALIF – Nalpeiron, the world’s leading Hosted Licensing and Software Copy Protection platform, today announced its continued growth and expansion following another record breaking year to-date. Thus far in 2009, Nalpeiron has helped more than 1,000 independent software vendors (ISV’s) to outsource their application licensing infrastructure. Among those 1,000+ customers are some marquee names within the technology industry, including Thomson Reuters, Symantec, Asyst and Texas Instruments.

Coming off the recent introduction of the sixth version of Nalpeiron’s Hosted Licensing Platform that enables ISV’s to save costs and drive new revenues essential in today’s economic environment, the company’s growth has continued domestically as well as internationally. Nalpeiron’s most recent global expansion includes growth in Europe with the establishment of a German sales presence.

"Nalpeiron’s adoption of a hosted SaaS-type approach in a market dominated by older technology and stagnant growth is the primary driver of this excellent performance," said Jon Gillespie-Brown, Nalpeiron’s founder and CEO. “Today’s software ISV’s need solutions that enable them to focus on their core business and to easily and quickly outsource non-core activities like software license management. We give our customers an effective way to reduce operational costs, while driving new sources of revenue."

Nalpeiron offers ISVs the ability to drive down costs, increase sales and re-capture lost revenues due to casual piracy – all with an "out of the box" solution that can be up and running in 24 hours. In addition, Nalpeiron’s customers can leverage extensive trial marketing and piracy tracking technologies to drive instant sales growth and maximize potential revenue streams.

"This is a very powerful and compelling value proposition for Software CEO’s and one that can lead to near instant ROI and a "bump" in revenues just when it’s needed in a down economy." Gillespie-Brown continued.

These benefits along with enabling customers of rival technologies such as FlexLM to switch painlessly to a lower cost, more feature-rich outsourced solution, has convinced some of the world’s largest software publishers to make the change. This is particularly true when it comes time to renew the costly fees paid to these vendors which can be cut in half by moving to Nalpeiron.

Nalpeiron’s growth and expansion is set to continue as the company prepares to release a number of new products including a technology to allow users of Aladdin and SafeNet dongles to switch to low-cost flash drives instead, saving 75% of the cost and adding greater benefits to the end user.

About Nalpeiron

Nalpeiron makes it easy and affordable to build licensing capabilities into Windows and Mac software. We do this by giving developers a straight-forward licensing software development kit (SDK) which connects to a web-based licensing "server farm." Developers add a few snippets of code to their application, include a Nalpeiron "licensing .DLL" with their product, and ship their product. The result is software that is licensed and protected the way you need it to be. Unlike all the other software licensing providers, Nalpeiron provides this as an on-demand web service, with low up-front costs and a pay-as-you-go licensing model. For more information, please visit http://www.nalpeiron.com/info/

A fifth of PC software in the United States is pirated and the worldwide cost of piracy topped $50bn for the first time, says the annual report from IDC and the Business Software Alliance (BSA). Despite US piracy running at just 20%, market size means megabuck losses – over $9 billion in 2008.

The worldwide PC software piracy rate rose for the second year in a row, from 38 percent to 41 percent, because PC shipments grew fastest in high-piracy countries such as China and India, overwhelming progress elsewhere.

While emerging economies account for 45 percent of the global PC hardware market, they account for less than 20 percent of the PC software market.  If the emerging economies’ PC software share were the same as it is for PC hardware, the software market would grow by $40 billion a year. Lowering global piracy by just one point a year would add $20 billion in stimulus to the IT industry, says the report.

The monetary value of unlicensed software broke the $50 billion level for the first time. Worldwide losses grew by 11 percent to $53.0 billion in non-adjusted dollars, although half of that growth was the result of the falling U.S. dollar. Excluding the effect of exchange rates, losses grew by 5 percent to $50.2 billion. This compares to a legitimate PC software market of $88 billion in 2008, and a personal computer market of $244 billion.

“We are continuing to make progress against PC software piracy in many countries, which helps people working in the U.S.-led global software industry. That’s the good news,” said BSA President and CEO Robert Holleyman.

“The bad news is that PC software piracy remains so prevalent in the United States and all over the world,” he added. “It undermines local IT service firms, gives illegal software users an unfair advantage in business, and spreads security risks. We should not and cannot tolerate a $9 billion hit on the software industry at a time of economic stress.”

The lowest-piracy countries are the United States, Japan, New Zealand, and Luxembourg, all near 20 percent. The highest-piracy countries are Armenia, Bangladesh, Georgia, and Zimbabwe, all over 90 percent.

The highest-piracy regions are Central/Eastern Europe (67 percent) and Latin America (65 percent). The lowest regions are North America (21 percent) and the European Union (35 percent).

Palo Alto, CA

New Suite of Revenue Enhancement Tools Boosts Conversion, Revenue & Profit
Nalpeiron, the leader in hosted software licensing solutions that maximize revenue for developers and publishers, unveiled a new suite of tools that delivers what every software developer and publisher needs: a scalable, customizable approach to software licensing that increases conversion rates and dramatically increases revenue.

The company’s new ActiveMarketing Plug-in Suite™ is at the heart of the Nalpeiron Licensing Service™ – a set of systems built for the sole purpose of creating and driving new revenue streams with power, flexibility and an absolute minimum of effort.

Nalpeiron’s ActiveMarketing Plug-in Suite™ is made up of two primary components: TrialMaximizer™ and OverdraftTracker™. TrialMaximizer™ lets companies gather their trial users’ details, then actively and powerfully market and sell their products to them throughout the course of their trial using email campaigns and HTML advertisements.

Most importantly, TrialMaximizer™ lets companies target their prospective customers at the exact point in time when prospects are actually using the company’s product enabling sales to focus on “hot” leads and marketing to get the messaging out at exactly the right time within the trial period. The reason 98% of trials don’t convert to dollars is because both sales and marketing don’t have the “technology” to talk to the right prospects at exactly the right time. OverdraftTracker™ allows flexible configurations of product licensing, whereby customers can be allowed to activate beyond the EULA limit – this shows the ISV where there is hidden demand for more licenses. Once in this ‘overdraft’ mode, automatic marketing starts and sales leads are generated, which drive the customer to purchase extra licenses.

New Economy = New Rules
Today’s economic climate requires big changes for companies to survive. Nalpeiron’s Licensing Service allows companies to cut costs immediately upon implementation, while paving the way for greater long-term revenue generation. Nalpeiron not only gives companies an effective way to stave off piracy, but it also gives them the means to increase revenue opportunities throughout the sales cycle, from trial to purchase to post-activation overuse.

“The economy has hit everyone hard, and the software industry is no exception,” said Jon Gillespie-Brown, Nalpeiron’s CEO. “Companies are having to do more with less, and Nalpeiron’s approach to licensing allows companies to cut costs by outsourcing to our hosted service, while at the same time growing revenue through increased conversion rates.”

Implementation is Seamless, Results are Immediate
The Nalpeiron Licensing Service can be fully deployed in a matter of days. Nalpeiron offers free set-up and support, as well as complimentary PDF tutorials that outline how Nalpeiron is unique – and how you can put Nalpeiron to work for you, immediately impacting your bottom line. For more information, visit www.trialmaximizer.com, or call 888-800-8818.

About Nalpeiron
Nalpeiron is the leader in hosted software licensing solutions, offering software developers and publishers the industry’s most robust suite of tools that reduce costs and increase revenue. As the traditional software licensing industry has continued to age and consolidate, Nalpeiron represents the future of software licensing – a hosted service that can be implemented quickly, managed easily and continually adjusted to meet the evolving needs of its customers.

For more information, visit www.nalpeiron.com

John Snedigar
Public Relations
Faultline Communications
Palo Alto, CA
Phone : 408-705-7518