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New Suite of Revenue Enhancement Tools Boosts Conversion, Revenue & Profit
By admin | February 24, 2009
Palo Alto, CA
New Suite of Revenue Enhancement Tools Boosts Conversion, Revenue & Profit
Nalpeiron, the leader in hosted software licensing solutions that maximize revenue for developers and publishers, unveiled a new suite of tools that delivers what every software developer and publisher needs: a scalable, customizable approach to software licensing that increases conversion rates and dramatically increases revenue.
The company’s new ActiveMarketing Plug-in Suite™ is at the heart of the Nalpeiron Licensing Service™ – a set of systems built for the sole purpose of creating and driving new revenue streams with power, flexibility and an absolute minimum of effort.
Nalpeiron’s ActiveMarketing Plug-in Suite™ is made up of two primary components: TrialMaximizer™ and OverdraftTracker™. TrialMaximizer™ lets companies gather their trial users’ details, then actively and powerfully market and sell their products to them throughout the course of their trial using email campaigns and HTML advertisements.
Most importantly, TrialMaximizer™ lets companies target their prospective customers at the exact point in time when prospects are actually using the company’s product enabling sales to focus on “hot” leads and marketing to get the messaging out at exactly the right time within the trial period. The reason 98% of trials don’t convert to dollars is because both sales and marketing don’t have the “technology” to talk to the right prospects at exactly the right time. OverdraftTracker™ allows flexible configurations of product licensing, whereby customers can be allowed to activate beyond the EULA limit – this shows the ISV where there is hidden demand for more licenses. Once in this ‘overdraft’ mode, automatic marketing starts and sales leads are generated, which drive the customer to purchase extra licenses.
New Economy = New Rules
Today’s economic climate requires big changes for companies to survive. Nalpeiron’s Licensing Service allows companies to cut costs immediately upon implementation, while paving the way for greater long-term revenue generation. Nalpeiron not only gives companies an effective way to stave off piracy, but it also gives them the means to increase revenue opportunities throughout the sales cycle, from trial to purchase to post-activation overuse.
“The economy has hit everyone hard, and the software industry is no exception,” said Jon Gillespie-Brown, Nalpeiron’s CEO. “Companies are having to do more with less, and Nalpeiron’s approach to licensing allows companies to cut costs by outsourcing to our hosted service, while at the same time growing revenue through increased conversion rates.”
Implementation is Seamless, Results are Immediate
The Nalpeiron Licensing Service can be fully deployed in a matter of days. Nalpeiron offers free set-up and support, as well as complimentary PDF tutorials that outline how Nalpeiron is unique – and how you can put Nalpeiron to work for you, immediately impacting your bottom line. For more information, visit www.trialmaximizer.com, or call 888-800-8818.
About Nalpeiron
Nalpeiron is the leader in hosted software licensing solutions, offering software developers and publishers the industry’s most robust suite of tools that reduce costs and increase revenue. As the traditional software licensing industry has continued to age and consolidate, Nalpeiron represents the future of software licensing – a hosted service that can be implemented quickly, managed easily and continually adjusted to meet the evolving needs of its customers.
For more information, visit www.nalpeiron.com
John Snedigar
Public Relations
Faultline Communications
Palo Alto, CA
Phone : 408-705-7518
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