The software pirate scene…2009

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By Jon Gillespie-Brown | December 17, 2008

Just read an interesting article on the software pirate scene and it noted one important fact for our customers:

The economic downturn could presage an upswing in piracy next year, despite ongoing legal campaigns by the Business Software Alliance, Microsoft and others.

"We’ve seen an increase in piracy during past recessions," said Victor DeMarines, vice president at antipiracy software vendor V.i. Laboratories Inc. "It’s very cyclical."

You may want to start thinking about and making provisions for how you handle any additional activity in your area and specifically your product.

Is it attacked yet and if so what are you doing about that? Also, if not have you made any preparations to slow these pirates down?

It’s unlikely you can beat a concerted attack on your products but you can isolate its availability and make sure only the best crackers can beat you not just any school kid.

The best protection is a compelling product and price point but it makes sense to any extra precautions you can to defend your revenues now otherwise you could suffer a DOUBLE downturn, less revenues and more piracy!

We advocate going on the attack and trying to win more customers from your potential based via better marketing automation using the licensing system – we have launched such an initiative called "TrialMaximizer", se it at www.trialmaximizer.com

See the full article here: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9122898